Q2 2024 Wellness Apps Performance on Unified Platform

In the second quarter of 2024, the wellness app category continued to engage users across both iOS and Android platforms. Sensor Tower's data gives us an insight into how the top five wellness apps performed during this period.

ShutEye®: Sleep Tracker, Sound showed a significant wave in its downloads, peaking at 1.3M in the third week of April before dipping to 262K in the second week of June. Weekly active users reached a high of 2.1M mid-April but saw a decrease to 1.1M by mid-June. Revenue trends peaked at $785K in late April and experienced fluctuations, ending the quarter at $605K.

Calm maintained a steady revenue stream, hitting a high of $724K in late April. Download numbers for Calm were more modest, with the highest at 336K in the final week of June. Active users had a notable high of 5.7M in the final week of June.

For Me+ Daily Routine Planner, downloads began the quarter at 2.6M and saw a rise to 2.1M by the end of June. Active users showed a steady increase, starting at 16.9M and growing to 18.6M. The app's revenue saw highs and lows, with the highest at $524K in the last week of June.

Pura Mente: Sleep & Meditation experienced its highest downloads at 773K in mid-May and ended the quarter with 476K. Active users peaked at 4.4M in mid-May. Revenue for Pura Mente reached a high of $522K in early June.

Lastly, Headspace: Sleep & Meditation saw downloads fluctuate, with a quarter-high of 106K in early June. The number of active users remained relatively stable, hovering around the 1K mark throughout the quarter. Revenue showed an upward trend, peaking at $580K in late April.

For more detailed insights and data, Sensor Tower's platform offers an in-depth look at the performance of these and other apps within the wellness category.